THE CHALLENGE
AT&T needed a large-scale event design that balanced cutting-edge digital displays with an open, accessible booth environment.
01 the CHALLENGE
Designing Scale with Flexibility
Large Audience Needs
AT&T’s internal sales meeting required accommodating several hundred employees while showcasing products effectively.
Balancing Tech & Space
The design needed cutting-edge displays without obstructing attendee movement or making the booth feel crowded.
Brand Consistency
AT&T’s signature look and feel had to be reflected in both the booth layout and digital content delivery.
Structural Limitations
Avoiding bulky elements while still achieving a high-impact visual experience was a key challenge.
02 the SOLUTION
Innovative Display Engineering
Custom Monitors
Specially designed monitors kept the booth open and airy while delivering crisp, high-quality visuals.
Seamless LED Integration
A massive curved LED wall of 488 panels was installed to provide an immersive backdrop.
Curved Design
The LED wall followed the booth’s architecture, enhancing flow and ensuring the display felt natural to the space.
Audience-Centric Layout
Every design choice prioritized accessibility, encouraging attendees to freely move and explore.
03 the results
Immersive Impact Delivered
Unforgettable Visuals
The curved LED wall and custom monitors created a “picture-worthy” environment.
Enhanced Engagement
Attendees interacted fluidly within the space, reinforcing AT&T’s innovative spirit.
Brand Alignment
The design showcased AT&T’s products and services in a way that echoed their tech-forward identity.
Proven Excellence
The success reinforced NMR’s reputation as a leader in trade show, staging, and digital media solutions.
See AT&T
in Motion
