THE CHALLENGE
Brother needed a way to launch products, engage employees, and replicate the impact of a live event during 2020–2021.
01 the CHALLENGE
Creating Connection in a Pandemic
Global Disruption
Brother needed to launch new products at the height of COVID-19 when traditional live events were not possible.
Maintaining Engagement
The goal was to capture the energy of a live launch while keeping attendees connected and engaged virtually.
Showcasing Innovation
Brother wanted to highlight its new products in a way that felt dynamic, polished, and true to its brand identity.
Replicating Human Interaction
Without in-person networking, the challenge was to recreate authentic connections between presenters and attendees.
02 the SOLUTION
A Custom Virtual Platform
Branded Digital Venue
NMR designed a virtual environment aligned with Brother’s brand guidelines for a cohesive, immersive experience.
Dynamic Content Delivery
The platform hosted keynote presentations, breakout sessions, and a hub for downloads and on-demand videos.
Green Screen Production
Using a 4K camera and jib, NMR created keynote recordings that placed speakers in a 3D ballroom with stunning realism.
Interactive Meeting Rooms
Video meeting rooms allowed attendees to connect with presenters and peers, simulating the feel of face-to-face engagement.
03 the results
An Immersive, Engaging Launch
Product Showcase Success
Brother presented new products in a high-impact way that maximized visibility and brand alignment.
Seamless Attendee Experience
Participants navigated keynotes, breakouts, and content hubs with ease, increasing overall engagement.
Innovative Presentation
The 3D ballroom effect gave the event a “wow factor” and set a new standard for virtual launches.
Lasting Impact
Brother proved that virtual events could be both interactive and memorable, reinforcing their innovative brand reputation.
See Brother
in Motion
