THE CHALLENGE
F5 needed an innovative, immersive feature at AppWorld 2025 that would captivate attendees and showcase their commitment to technology.
01 the CHALLENGE
Creating a Captivating Experience
Immersive Demand
F5 wanted a one-of-a-kind feature to stand out at AppWorld 2025.
Custom Fit
The installation had to integrate seamlessly with the unique conference environment.
Technology-Driven
The experience needed to highlight innovation through cutting-edge production.
Audience Impact
The goal was to leave a lasting impression on attendees.
02 the SOLUTION
Programmable Infinity Room
Audio & Lighting Design
NMR delivered a fully immersive environment with precision-engineered systems.
Programmable Effects
The installation allowed dynamic customization of visual elements throughout the event.
Reflective Surfaces
Strategic design created the illusion of endless space through mesmerizing reflections.
Seamless Integration
The setup was engineered specifically for the AppWorld venue.
03 the results
An Unforgettable Highlight
Immersive Experience
Attendees were surrounded by light, sound, and reflection.
Conference Buzz
The Infinity Room became a must-see feature of F5 AppWorld.
Experiential Success
The installation elevated brand perception and attendee engagement.
Lasting Impression
The Infinity Room exemplified F5’s vision of innovation.
See The Infinity Room in Motion
