THE CHALLENGE
AARP needed a CES presence that could shift perceptions of aging while supporting immersive storytelling, interactivity, and live programming within a cohesive, high-traffic footprint.
01 the CHALLENGE
Reframing Aging Through Experience
Shifting Perception
AARP needed to challenge outdated narratives around aging and present it as a future defined by empowerment, connection, and possibility.
Layered Storytelling
The experience required multiple immersive zones to deliver distinct messages without feeling fragmented.
Integrated Technology
LED, lighting, audio, and interactive systems needed to work seamlessly across varied formats.
High-Traffic Environment
The booth had to perform reliably on the CES show floor while standing out in a fast-moving environment.
02 the SOLUTION
Delivering Immersive Storytelling
Multi-Pod Design
NMR Events engineered a three-pod environment that guided attendees through distinct yet connected storytelling zones.
Seamless LED Integration
High-resolution LED cubes, walls, and pillars were unified into cohesive visual canvases that supported continuous narrative flow.
Spatial Audio Control
Dedicated audio systems created localized sound experiences within each pod.
Interactive Enablement
The technical infrastructure supported responsive media and interactive elements, enabling personalized exploration throughout the space.
03 the results
Impactful, Human-Centered Experience
Emotional Connection
The environment translated AARP’s message into an emotionally resonant experience that felt personal, hopeful, and future-focused.
Engaged Audiences
Attendees actively explored content pathways, interacted with technology, and connected with the stories being told.
Brand Elevation
The booth reinforced AARP’s leadership in AgeTech through a clear, confident, technologically sophisticated presence.
Standout Execution
The experience emerged as one of CES 2026’s most compelling exhibits, seamlessly blending storytelling, technology, and performance.
See AARP
in Motion
AARP was selected as one of Event Marketer’s picks for
The Best of the Booth Experiences at CES 2026
