THE CHALLENGE
After a former GM plant was transformed into a cutting-edge production facility, NMR was tasked with creating an opening celebration that matched the grandeur of the space.
01 the CHALLENGE
A Grand Opening to Match a Grand Transformation
Grand Scale
Expectations
Needed to reflect the magnitude of transforming a 1.2 million sq. ft. industrial site into a state-of-the-art film studio.
High-Profile
Guests
Top-tier talent and entertainment, demanding flawless production and a polished guest experience.
Compressed
Timeline
Planning and execution had to happen fast, with little room for error in the lead-up to a one-night-only celebration.
Multi-Zone
Production
Both indoor and outdoor spaces, each requiring unique design, technical planning, and seamless coordination.
02 the SOLUTION
Immersive Planning,
Precision Execution
Immersive
Previsualization
NMR created a 360° virtual environment to fully understand the scale and complexity of the venue.
Collaborative
Design Process
Working closely with the client, NMR developed CAD drawings to optimize functionality, flow, and visual impact.
Full-Scale
Production
Staging, kinetic lighting, LED walls, and technical infrastructure to support the night’s performances and programming.
End-to-End
Execution
Initial planning to on-site coordination, ensuring a smooth build and show-ready finish.
03 the results
Creative Vision, Realized in Full Color and Sound
Seamless
Guest Experience
Attendees moved effortlessly between the party inside, ribbon-cutting, and outdoor live performances.
Technically
Flawless Night
Zero delays or technical issues, the event ran as planned—underscoring the importance of NMR’s pre-show strategy.
Star-Studded
Entertainment
Lineup featured icons like CeeLo Green, Sheryl Crow, and Dionne Warwick, all supported by professional-grade production.
A Studio Reborn
The event marked not just an opening, but a symbolic rebirth—cementing Assembly Studios as a creative hub with global potential.
See Assembly Studios Gala
in Motion
