THE CHALLENGE
Reposition Disney at CES as a tech forward brand while preserving the multidimensional identity that defines its global audience connection.
01 the CHALLENGE
Disney faced significant challenges in bringing its CES 2026 showcase to life.
Brand Repositioning at CES
At CES, Disney needed to be presented as a decisively tech forward brand.
Concept to Execution
A year of design required precise alignment in a single day of execution.
Technical Precision at Scale
Every system had to perform flawlessly for 400 guests across keynote and cinematic moments.
Shared Venue Logistics
The shared venue required tightly coordinated load in, trucking, and power planning.
02 the SOLUTION
NMR delivered full-scale production and seamless execution under pressure.
Detail Driven Experience Design
Every audience touchpoint was engineered, from programmable table lamps to accessible ramp design.
Strategic Camera Implementation
Robotic cameras were deployed to capture dynamic angles while reducing structural clutter and overall budget impact.
Integrated Technical Systems
Lighting, custom power, Glow Motion accents, and seamless stage finishes were engineered for visual clarity and performance.
Logistics and Load In Management
Trucking, power coordination, and crew scheduling were strategically managed to ensure a smooth install within a shared venue footprint.
03 the results
Performance-driven gains with experimental impact
Tech Forward Brand Perception
The showcase positioned Disney as a tech forward leader while preserving its broader brand identity.
Experience in the Details
Every detail, from table lamps to ramp design, elevated the audience experience.
Elevated Technical Execution
Integrated lighting, custom power, and robotic cameras enhanced impact while reducing clutter.
Strengthened Production Partnership
The execution reinforced Disney’s trust in NMR as a strategic production partner.
See Disney CES Showcase
in Motion
Creating the Environment
From Concept to Execution
