THE CHALLENGE
Transform a traditionally static industry event into an immersive, multi-environment experience that balanced advanced technology with handcrafted artistry while staying true to Disney’s storytelling legacy.
01 the CHALLENGE
Reimagining the Disney Upfront
Static Industry Format
The Disney Upfront format historically relied on simple content delivery with minimal audience immersion.
Brand Story Integration
Disney needed the event design to fully reflect its legacy of imaginative storytelling.
Technology & Art Balance
Ensuring advanced tech didn’t overpower the handcrafted and emotional aspects of the design.
Multi-Environment Cohesion
Creating a consistent narrative from arrival, to presentation, to after party.
02 the SOLUTION
Where Magic Meets Technology
Immersive Arrival Design
Blue Carpet Arrival with sculptural walls, organic floral installations, and a cinematic first impression.
Dynamic LED Presentation
A 121-foot-wide automated LED hero wall synchronized with live content and presentation flow.
Kinetic Lighting Architecture
Over 1,200 moving lights paired with flowing fabric arcs to evoke movement and emotion.
Interactive After Party
LED tunnels and kinetic chandeliers that responded in real time to guest movement.
03 the results
A Story That Stays With You
High Attendance
3,500+ in-person attendees and 10,000+ virtual participants.
Media Spotlight
Coverage from multiple outlets elevating Disney’s industry positioning.
Creative Benchmark
Set a new standard for merging narrative, technology, and artistry in event design.
Emotional Engagement
Guests experienced brand storytelling as a living, interactive journey.
See Disney Upfront
in Motion
