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TRADESHOWS

L3Harris at AUSA 2025: Presence Through Immersive Design

THE CHALLENGE

L3Harris needed a visually striking booth that could integrate multiple LED surfaces and technologies while maintaining a cohesive brand presence on a busy AUSA show floor.

THE SOLUTION

NMR engineered a layered LED setup with concave, flat, and arch-mounted displays synchronized with custom media for an immersive effect.

THE RESULT

The booth stood out on the show floor, driving engagement and showcasing L3Harris’s innovation in defense technology.

01 the CHALLENGE

Integrating Innovation on Every Surface

Complex Layout

L3Harris required multiple LED types and configurations—concave, flat, and arch-mounted—to work together seamlessly within a single booth.

Visual Cohesion

Each display needed to maintain consistent brightness, color, and resolution across different LED systems and media formats.

Tight Timeline

The booth had to be fully built, tested, and show-ready within a compressed installation window at the convention center.

High Expectations

As a leading defense technology brand, L3Harris demanded flawless execution and a bold, immersive presence that reflected their reputation for innovation.

02 the SOLUTION

Precision in Every Pixel

LED Integration

We engineered concave, flat, and arch-mounted LED displays synchronized with custom media to create a seamless visual experience.

Technical Coordination

Multiple LED systems and Samsung displays were networked through a unified control system for consistent playback and color accuracy.

Design Collaboration

We worked closely with L3Harris’s creative team to align booth design, visual content, and storytelling with their brand vision.

Onsite Execution

Our team managed installation, calibration, and live adjustments to deliver flawless performance throughout the show.

03 the results

Immersion That Commanded Attention

Striking Presence

Our LED architecture created a bold, high-impact environment that stood out across the AUSA show floor.

Seamless Performance

Every display operated flawlessly, delivering synchronized content and smooth transitions throughout the event.

Engaged Audience

The dynamic visuals and clear messaging drew steady traffic and encouraged deeper interaction with L3Harris representatives.

Client Success

The finished booth reinforced L3Harris’s reputation for innovation and set a new visual benchmark for future exhibits.

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