THE CHALLENGE
Light & Wonder needed an eye-catching booth design that integrated large-scale visuals, sound, and technology to stand out on a competitive show floor.
01 the CHALLENGE
Standing Out in the Spotlight
Crowded Show Floor
G2E hosts some of the most advanced exhibits in gaming, demanding a booth design that instantly captured attention.
Complex Integration
Multiple LED walls, audio zones, and AV feeds required seamless coordination for flawless operation.
Tight Timelines
Installation and testing had to be completed within limited setup windows before show open.
Brand Impact
Every visual and sound element needed to reinforce Light & Wonder’s identity as a leader in gaming innovation.
02 the SOLUTION
Engineering the Experience
Curved LED Walls
Two 75’ x 10’ curved LED walls created an immersive visual anchor that defined the booth’s presence.
Seamless AV Integration
Synchronized content delivery ensured smooth transitions and reliable playback across all displays.
Precision Audio
Strategically placed sound systems provided even coverage and clarity without overpowering the space.
Expert Infrastructure
Truss, rigging, and cabling were meticulously designed for safety, reliability, and a clean visual finish.
03 the results
A Booth That Shined Bright
Show-Stopping Presence
The massive curved LED walls drew steady crowds and positioned Light & Wonder as a visual standout on the G2E floor.
Flawless Performance
All AV, audio, and LED systems operated seamlessly throughout the event, reinforcing reliability and technical excellence.
Engaging Environment
The booth’s immersive design encouraged visitors to explore, interact, and stay longer.
Brand Amplification
The cohesive production elevated Light & Wonder’s image as an industry innovator and technology leader.
See Light & Wonder
in Motion
