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NMR Events
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The After Party (5th floor) introduced a new set of technical challenges: 

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  • 90+ feet of interactive LED tunnels, powered by panoramic cameras and TouchDesigner software for real-time guest interaction

  • Over 50 million pixels of LED, all tested and calibrated across a month of warehouse rehearsals

  • Three kinetic chandeliers programmed for motion and light response

  • Three custom LED photo booths with changeable immersive backgrounds

  • Complex integration of scenic, AV, lighting, and florals—including topiaries similar to those in EPCOT

 

All systems had to function independently yet cohesively, on a compressed install timeline, within a highly controlled brand environment. There was no margin for error.

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Through exhaustive previsualization, warehouse testing, real-time problem solving, and close creative collaboration with Disney, NMR delivered a show that not only met expectations—but raised the bar for what’s possible at scale.

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Impact​​

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  • 3,500+ in-person attendees experienced the event live, including media buyers, press, talent, and Disney executives 

  • 10,000+ virtual attendees tuned in remotely via livestream 

  • Covered by several major media outlets highlighting the immersive execution (sources: internal Disney attendance data and public press coverage)

TESTIMONIAL: 

 

“UPFRONT 2025 - ONE FOR THE BOOKS!

I can’t thank you enough for making this Upfront the most special one we’ve ever produced. The arrivals carpet...the stage design…the graphics, animations & lights…the stream & trade site...the talent lounge…the props and topiaries...and all the touches, big and small, that went into the post-show reception…it was truly breathtaking!  I don’t know about the other events that went on during this week, but there’s just no way theirs compared to ours.  And that’s because of the folks on this thread who put their hearts and souls into this event. The amount of talent and dedication I saw every day was not only impressive, but inspiring!  You made Disney shine this week.”

Staging and Events

Trade Show Technology

Studio Broadcasts

Streaming and Hybrid Events

Permanent Installations

Digital Media Services

Focus Meetings Division

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© 2025 by NMR Events

28 Abeel Rd

Monroe Township, NJ 08831

United States

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